Christian Gruber

Christian Gruber, also known as ‘Chisi’, is a specialist in the successful management of companies in the manufacturing industry. For over eigtheen years, the business economist has been helping South Tyrolean companies to tap into new markets and make their production processes more efficient.

His roots lie on his parents’ farm in Merano, where he learned the intricacies of apple and wine growing at an early age. This connection to his homeland continues to shape his work today. At the same time, it connects him to a global perspective: after attending technical college for fruit and wine growing, he studied international economics.

What sets him apart is his enthusiasm for meaningful entrepreneurship – from crafts to industry. When an idea grabs him, he devotes all his energy to it in order to develop profitable strategies together with his clients. His guiding principle: “there is only one South Tyrolean economy.”