Market research

Market research

You will never know unless you ask.
Jack Stack, US top manager and CEO, Springfield Remanufacturing Co.

Qualitative market research is open and dynamic, with the emphasis on interviews with experts and group questioning. It is mostly used to understand how a target group will think in certain areas where there is little current knowledge available in this respect. Random samples are kept deliberately small in qualitative market research and selection is based on a deliberate pattern. Qualitative market research can be carried out as an independent study or in preparation for quantitative opinion surveys.

Contact details

Via Siemens 23
I - 39100 Bolzano (BZ)
(South Tyrol - Alto Adige) Italy

Phone +39 0471 - 501898
Fax +39 0471 - 501875